social media
The content creation process for Samstag's social media account included research, copywriting, and scheduling. I created a calendar that outlined the organisation's planned activities for the second half of 2023, such as exhibitions and book launches.
Additionally, the content also addressed the flooding incident and the subsequent repair process, all of which were connected to the official reopening scheduled for 2024. This content strategy aligned with the goals outlined in the communication plan, aiming to inform the audience about Samstag's activities and build anticipation for the reopening.
Below are three examples that have already been published. Some of the proposed captions were edited by the organization.
You can download the complete list of proposed posts and the corresponding social media calendar with the suggested publishing dates using the link below.
flooding
The post about the flooding was designed to inform and evoke sympathy and support for Samstag's recovery efforts by employing persuasive emotional strategies, particularly "pathos." This approach was taken to increase brand awareness, enhance customer engagement, and generate excitement and anticipation for the upcoming reopening.
See the live post here.
meet the artist
"Meet The Artist" was created to showcase Samstag's participation in three significant events: the 4th National Indigenous Art Triennial: Ceremony, Tarnanthi, and The 2023 Adelaide Film Festival (AFF). The main goal was to clarify the artist's work and engage with the audience, addressing the preconceived notion identified by the Freerange Future company in their previous communication analysis, where contemporary art was perceived as intimidating and complex.
See the live post here.
helen fuller's book launch
The goal of this post was to inform the audience and raise awareness about one of the activities organised by Samstag during the renovation process. The intention was to convey the message that, even though the organisation wasn't fully open, it was still operational. Additionally, the post aimed to promote Samstag's participation in that publication.
See the live post here.
templates
These template suggestions were created for the reopening event campaign with the goal of building anticipation among Samstag's followers for its comeback.
